This is a 4.5 star review.

FYI: I am coming from a Magnavox 37" 60 Hz LCD HDTV.

The Good:

The picture on this set is the best thing about it. The HD picture is phenomenal with Blu-ray providing the best picture of all. I have watched multiple sporting events including The French Open, Wimbledon, The NBA Finals, and others and the action looks fantastic. I do not notice blur even with the high-speed movement of a tennis ball across the screen. (See "The Bad" below for caveat).

The color contrast on this unit sets it apart from many others as colors are incredibly vivid. They give a new pleasure to viewing golf and really scenic shows as you can appreciate detail you never did before. My wife even admits objects and people "jump out" at her because of the clarity and vivid colors.

The picture settings allow tremendous variation and customization. There is contrast, brightness, color, tint, sharpness, color temperature,... Read more

The picture of the Philips is amazing. I have a regular Sony dvd player, but when friends come over they ask is it a blue-ray movie .I am very pleased with this TV.
I currently have 4 flat screens, and I thought the picture quality was good. It wasn't until I brought this one home, and saw the difference. The detail in the picture will have you going back to watch all of your old dvd movies, because there
is so much more detail in the picture.

We upgraded to this TV from a 46" Vizio and what the difference! The picture quality is incredibly sharp and the colors are pure white/black.